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Publications

The results of the research are publicised in scientific publications and conference papers, as well as in specialist journals aimed at practitioners.

Publikationen

2026

Name Title Description  
Prof. Dr. oec. HSG Josef Fischer Article on ‘Performance Management’ in *Personalmagazin* In times of economic uncertainty, performance management is once again gaining in importance. Performance reviews, in particular, are taking centre stage, as they determine whether trust and commitment grow or erode. On this important topic, a new publication by Prof. Dr Josef A. Fischer (Professor of Business Psychology), Dr Christina Block and Dr Tom Siebenaler in *Personalmagazin* – one of the most widely read specialist HR publications in the German-speaking world – offers concrete and practical recommendations for managers and HR professionals.  
Prof. Dr. Thomas Zinser Article in *Unternehmeredition* magazine The first issue of *Unternehmeredition* for 2026 focuses on ‘business succession’. The issue centres on the question of how succession can be successfully managed today and what conditions need to be put in place to achieve this. Furthermore, the magazine explores many other facets of modern succession solutions. An article in the magazine by Prof. Dr Zinser, co-authored with Benjamin Koller, addresses the debate surrounding a possible reform of inheritance tax.  
Prof. Dr. Michael Bürker Communication in Transformation. A new perspective on communication management in change processes. Communication in Transformation. A new perspective on communication management in change processes. Communication Management. Strategies, Knowledge, Solutions (loose-leaf publication). Neuwied: Hermann Luchterhand Verlag 25, 3.150 1–78.  
Prof. Dr. Michael Bürker Sustainability transformation is not change. Communication strengthens leadership and participation. Sustainability transformation is not change. Communication strengthens leadership and participation. kommunikationsmanager 21 (1). Article in a specialist journal.  
Prof. Dr. oec. HSG Josef Fischer Mindfulness in organisations: How strong relationships promote workforce growth. Mindfulness in organisations: How strong relationships promote workforce growth. Publication in the journal Führung + Organisation 2026 (1), 24–29.  
Prof. Dr. oec. HSG Josef Fischer Dialogic Leadership Communication Scale (DLCS) – Questionnaire for measuring dialogic leadership communication Hüttermann, Hendrik; Reindl, Hubert; Nickel, Tobias; Fischer, Josef (2026): Dialogic Leadership Communication Scale (DLCS) – Questionnaire for measuring dialogic leadership communication. DOI: 10.6102/zis378  
Prof. Dr. oec. HSG Josef Fischer Responsibility rather than uncertainty: The Psychological Contract as the Key to Digital Transformation Reindl, Hubert; Nickel, Tobias; Fischer, Josef (2026): Responsibility rather than uncertainty: The psychological contract as the key to digital transformation. IVth International Conference on ‘Social Responsibility for the Sustainability of World Heritage’ 2026.  
Prof. Dr. Sandra Gronover Corporate Influencers: Building Authentic, Credible and Far-Reaching Communication Gronover, Sandra; Ebel, Marc; Ebner, Winfried (2026): Corporate Influencers: Building Authentic, Credible and Far-Reaching Communication. Handbook of Innovative Marketing. Springer Gabler, Wiesbaden 2026. DOI: 10.1007/978-3-658-46709-8_53-1  
Dr. phil. Robert Luzsa Surgical Instrument Trainer: Design and Evaluation of a Mixed Reality System for the Training of Operating Theatre Assistants Queisner, M., Luzsa, R., Remde, C., Mayr, S., & Sauer, I. M. (2026) Surgical Instrument Trainer: Design and Evaluation of a Mixed Reality System for the Training of Operating Theatre Assistants. 2026 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops (VRW), 825–829. DOI: 10.1109/VRW70859.2026.00158. Conference paper.  
Prof. Dr. Maren Martens The Dynamic Interplay of Economic, Institutional, and Transport Factors in Cross-Border Employment Spataceanu, Carmen-Raluca; Scholze, Dominic; Martens, Maren (2026): The Dynamic Interplay of Economic, Institutional, and Transportation Factors in Cross-Border Employment. ECGIC 2026. Conference Proceedings. Economy for the Common Good International Conference 2026. 2026, 285–305. DOI: 10.24132/ZCU.ECGIC.2026.285–305  

2025

Name Title Description
Prof. Dr. Michael Bürker Managing Sustainability Communication: Fundamentals and Perspectives for Practice. Managing Sustainability Communication: Fundamentals and Perspectives for Practice.
Prof. Dr. Michael Bürker ‘Transformation is not change. A new perspective on communication in change management’ ‘Transformation is not change. A new perspective on communication in change management’. In: PR-Magazin, Issue 10.
Prof. Dr. oec. HSG Josef Fischer The Attractiveness of the Driving Instructor Profession: An Empirical Analysis of the Influence of Workload and Positive Psychological Growth on the Job Satisfaction of Driving Instructors. Schuster-Gerschler, Daniela; Fischer, Josef (2025): The attractiveness of the driving instructor profession: An empirical analysis of the influence of workload and positive psychological growth on the job satisfaction of driving instructors. Journal of Road Safety 2025 (5).
Prof. Dr. oec. HSG Josef Fischer Questionnaire for measuring workload in the driving instructor profession (FAZB-FL). Schuster-Gerschler, Daniela; Fischer, Josef (2025): Questionnaire for measuring workload in the driving instructor profession (FAZB-FL). ZIS 2025. DOI: 10.6102/zis366
Prof. Dr. oec. HSG Josef Fischer ‘Trapped in one’s own echo’: Enlightenment begins with listening. Fischer, Josef; Reindl, Hubert (2025): “Trapped in one’s own echo”: Enlightenment begins with listening. Journal of Continuing Education. 2025 (5), 21–23.
Prof. Dr. oec. HSG Josef Fischer GRowing@Work – Why organisations should measure and promote positive workforce growth. GRowing@Work – Why organisations should measure and promote positive workforce growth. zfo – Journal of Leadership + Organisation 2025 (2), 109–113
Prof. Dr. oec. HSG Josef Fischer SymCom-Check (SC-C): Questionnaire for measuring symmetrical internal communication. SymCom-Check (SC-C): Questionnaire for measuring symmetrical internal communication. ZIS 2025. DOI: 10.6102/zis361
Dr. phil. Robert Luzsa Temporal orientation in times of crisis: Shifts in time perspective during Covid-19 predict student depression. Luzsa, Robert; Mayr, Susanne (2025): Temporal orientation in times of crisis: Shifts in time perspective during Covid-19 predict student depression. Poster presentation at the DGPS Health Psychology Section Conference.
Dr. phil. Robert Luzsa Human-Centred Design of Mixed Reality Applications in Medical Education – GreifbAR Luzsa, Robert; Queisner, Moritz; Remde, Christopher; Sauer, Igor; Robertini, Nadia; Mayr, Susanne (2025): Human-Centred Design of Mixed Reality Applications in Medical Education – GreifbAR. Virtual Participation, Real Engagement – Transformative Technologies for a More Inclusive Society, 385–408. DOI: 10.12907/978-3-593-46260-8
Dr. phil. Robert Luzsa Immersive Mixed Reality Training Concept for Mastering Surgical Knot-tying Queisner, Moritz; Remde, Christopher; Luzsa, Robert; Sauer, Igor M.; Robertini, Nadia; Mayr, Susanne (2025): Immersive Mixed Reality Training Concept for Mastering Surgical Knot-tying. DOI: 10.1109/VRW66409.2025.00204
Dr. phil. Robert Luzsa The polarity effect in virtual and video see-through mixed reality – better proofreading performance and faster optotype identification with positive display polarity Luzsa, Robert; Mayr, Susanne (2025): The polarity effect in virtual and video see-through mixed reality – better proofreading performance and faster optotype identification with positive display polarity. Ergonomics, 1–15. DOI: 10.1080/00140139.2025.2457470
Prof. Dr. rer. pol. Wolfram Lipp The first offer in contract negotiations: anchoring effect and strategic implications Kesting, Peter; Smolinski, Remigiusz; Lipp, Wolfram (2025): The first offer in contract negotiations: anchoring effect and strategic implications. Journal of Conflict Management 2025 (4), 13
Prof. Dr. Maren Martens A Computationally Efficient End-to-End Learning Approach for Smart Energy Storage Systems Ludolfinger, Ulrich; Hamacher, Thomas; Martens, Maren (2025): A Computationally Efficient End-to-End Learning Approach for Smart Energy Storage Systems. 2025 IEEE PES Innovative Smart Grid Technologies Europe (ISGT EUROPE). Conference Proceedings. 2025, 1–5. DOI: 10.1109/ISGTEurope64741.2025.11305630
Prof. Dr. Maren Martens Cross-Border Mobility of Commuters in the Czech-Bavarian Region: Empirical Insights from Bavarian Companies Scholze, Dominic; Spataceanu, Carmen-Raluca; Stopka, Ondrej; Hanzl, Jiri; Stopkova, Maria; Martens, Maren (2025): Cross-Border Mobility of Commuters in the Czech-Bavarian Region: Empirical Insights from Bavarian Companies. The Archives of Automotive Engineering – Archiwum Motoryzacji 110 (4), 121–141. DOI: 10.14669/AM/214647
Prof. Dr. Maren Martens Cross-Border Commuter Flows: A Mixed-Methods Research Design for the Bavaria-Czech Republic Border Region Scholze, Dominic; Stopka, Ondrej; Gross, Patrick; Martens, Maren (2025): Cross-Border Commuter Flows: A Mixed-Methods Research Design for the Bavaria–Czech Republic Border Region. 2025 IEEE European Technology and Engineering Management Summit (E-TEMS). Conference Proceedings. 2025, 319–324. DOI: 10.1109/E-TEMS64751.2025.11239206
Prof. Dr. Maren Martens An Analysis of Prediction Techniques for Model Predictive Control in Smart Energy Storage Systems Ludolfinger, Ulrich; Hamacher, Thomas; Martens, Maren (2025): An Analysis of Prediction Techniques for Model Predictive Control in Smart Energy Storage Systems. 2025 IEEE Kiel PowerTech. Conference Proceedings, 1–6. DOI: 10.1109/PowerTech59965.2025.11180307
Prof. Dr. Maren Martens A comprehensive evaluation of prediction techniques and their influence on model predictive control in smart energy storage systems Ludolfinger, Ulrich; Hamacher, Thomas; Martens, Maren (2025): A comprehensive evaluation of prediction techniques and their influence on model predictive control in smart energy storage systems. Smart Energy 2025. DOI: 10.1016/j.segy.2025.100202
Prof. Dr. Maren Martens Proposal for a Data Retrieval Methodology in Terms of Cross-border Commuter Mobility: A Perspective of Czech Employees Luptak, Vladimir; Stopka, Ondrej; Hanzl, Jiri; Kampf, Rudolf; Gross, Patrik; Scholze, Dominic; Martens, Maren (2025): Proposal for a Data Retrieval Methodology in Terms of Cross-border Commuter Mobility: A Perspective of Czech Employees. Periodica Polytechnica Transportation Engineering 53 (4), 455–461. DOI: 10.3311/PPtr.40852
Prof. Dr. Maren Martens A Resilient Reinforcement Learning-based Home Energy Management System Hosseini, Seyed Dariush; Ludolfinger, Ulrich; Hamacher, Thomas; Martens, Maren (2025): A Resilient Reinforcement Learning-based Home Energy Management System. E-Energy '25: Proceedings of the 16th ACM International Conference on Future and Sustainable Energy Systems, 232–242. DOI: 10.1145/3679240.3734621
Prof. Dr. Maren Martens Alternative prize rank distributions for greater gender equity in sport Martens, Maren; Starflinger, Verena (2025): Alternative prize rank distributions for greater gender equity in sport. Journal of Sports Analytics 11. DOI: 10.1177/22150218251332754

2024

Name Title Description  
Prof. Dr. Michael Bürker Sustainability Communication: Strategic Approaches Beyond Mandatory Reporting Sustainability Communication: Strategic Approaches Beyond Mandatory Reporting. Communication Management: Strategies, Knowledge, Solutions (Loose-leaf publication). Neuwied: Hermann Luchterhand Verlag 24, 1.75 1–66.  
Prof. Dr. Michael Bürker Recent Findings in Psychology and Sociology for Communication Management Recent Findings in Psychology and Sociology for Communication Management. Communication Management. Strategies, Knowledge, Solutions (Loose-leaf publication). Neuwied: Hermann Luchterhand Verlag 24, 8.119 1–65.  
Prof. Dr. Sandra Gronover Generative Artificial Intelligence in Marketing: Strategies for Reorientation in Marketing Communication (MarKom) Rottmann, Isabelle; Gronover, Sandra; Mitterhofer, Martina (2024): Generative Artificial Intelligence in Marketing: Strategies for Reorientation in Marketing Communication (MarKom). PraxisWissen Marketing (1), 124–141. DOI: 10.15459/95451.70  
Prof. Dr. Sandra Gronover The Customer Satisfaction Paradox in Online Grocery Retail: Recommendations for Retaining Already Satisfied Customers Gronover, Sandra; Ebel, Marc; Brehme, Leon (2024): The customer satisfaction paradox in online grocery retail: Recommendations for retaining already satisfied customers. Transformation in Consumer Sales. Springer Gabler, Wiesbaden 2024. DOI: 10.1007/978-3-658-45174-5  
Prof. Dr. Sandra Gronover Customer satisfaction and retention in online grocery services: Avoid customer churn and retain already satisfied customers Gronover, Sandra; Ebel, Marc (2024): Customer satisfaction and retention in online grocery services: Avoid customer churn and retain already satisfied customers. Proceedings of the European Marketing Academy – EMAC Regional Conference 2024, Lisbon https://proceedings.emac-online.org/ 2024.  
Prof. Dr. Sandra Gronove Amazon’s entry into the online grocery market in Germany Gronover, Sandra; Ebel, Marc (2024): Amazon’s entry into the online grocery market in Germany. Philip Kotler, Kevin Lane Keller, Alexander Chernev, Marc Oliver Opresnik (2023): Marketing Management. With e-learning: Concepts – Tools – Business Case Studies; Pearson, 16th ed. 16th ed.  
Prof. Dr. rer. pol. Wolfram Lipp Communication media in electronic negotiations: how the individual x medium fit influences negotiation behaviours and outcomes Lipp, Wolfram; Mohnen, Alwine (2024): Communication media in electronic negotiations: how the individual x medium fit influences negotiation behaviours and outcomes. Frontiers in Communication 2024 (9). DOI: 10.3389/fcomm.2024.1402820  
Prof. Dr. Maren Martens A new trend in further education? The involvement of small and medium-sized enterprises in micro-degrees on digitalisation and sustainability Martens, Maren; Scheuchenpflug, Elisabeth (2024): A new trend in further education? The involvement of small and medium-sized enterprises in micro-degrees on digitalisation and sustainability. Research Notes on Data and Process Science 7. DOI: 10.57688/411  
Prof. Dr. Maren Martens Modelling process mining in agile project management using Scrum as an example Schwägerl, Pia; Schidek, Anna; Timinger, Holger; Martens, Maren (2024): Modelling process mining in agile project management using Scrum as an example. AKWI Annual Conference 2024, 181–185. DOI: 10.18420/AKWI2024-015  
Prof. Dr. Maren Martens Mapping the Landscape of Process Mining in Project Management: A Comprehensive Literature Review Schidek, Anna; Schwägerl, Pia; Martens, Maren (2024): Mapping the Landscape of Process Mining in Project Management: A Comprehensive Literature Review. Research Notes on Data and Process Science 6. DOI: 10.57688/397  
Prof. Dr. Maren Martens Best Practices of Circular Business Models – Benefits and Challenges (not only) for German Start-ups Starflinger, Verena; Martens, Maren (2024): Best Practices of Circular Business Models – Benefits and Challenges (not only) for German Start-ups. Research Notes on Data and Process Science 5. DOI: 10.57688/391  
Prof. Dr. Maren Martens An Autonomous Energy Management Concept for Sustainable Smart Cities Ludolfinger, Ulrich; Martens, Maren (2024): An Autonomous Energy Management Concept for Sustainable Smart Cities. 2023 IEEE European Technology and Engineering Management Summit (E-TEMS). Conference Proceedings. 2023, 128–133. DOI: 10.1109/E-TEMS57541.2023.10424573  
Prof. Dr. Martina Mitterhofer GENAI IN PRACTICE – The Evolution of Video Production Prof. Dr Martina Mitterhofer and Jasper Börnsen: GENAI IN PRACTICE – The Evolution of Video Production. Part 1 of the 2024 White Paper Series, 01 1–9.  
Prof. Dr. Martina Mitterhofer GENAI IN PRACTICE – Podcast Internationalisation Prof. Dr Martina Mitterhofer and Jasper Börnsen: GENAI IN PRACTICE – Podcast Internationalisation, Part 2 of the 2024 White Paper Series  
Prof. Dr. Martina Mitterhofer Generative Artificial Intelligence in Marketing: Strategies for Reorientation in Marketing Communication (MarKom) Rottmann, Isabelle; Gronover, Sandra; Mitterhofer, Martina (2024): Generative Artificial Intelligence in Marketing: Strategies for Reorientation in Marketing Communication (MarKom). PraxisWissen Marketing (1)  
Prof. Dr. Christiane Reif Foundations of Environmental Economics: An Introduction to the Economic Analysis of National and International Environmental Challenges Buchholz, Wolfgang; Reif, Christiane; Rübbelke, Dirk (2024): Foundations of Environmental Economics: An Introduction to the Economic Analysis of National and International Environmental Challenges. Springer Texts in Business and Economics, 2nd edition, Springer Nature Switzerland AG, Springer Cham 2024.