Accredited degree program
Market-oriented Corporate Management
Master of Arts
The Master's programme combines strategic thinking with a clear customer focus and the development of skills in leadership and management, sales management, and negotiation. A solid education in digital topics is also a central component. Students learn, among other things, to develop innovative business models, successfully position products and services, lead teams, and implement transformation processes in business. Practical projects, close contacts with industry, and experienced teachers create the framework for taking on leadership responsibility in the digital age.
Please note that no new students will be accepted into this programme. The programme will continue under the new name Leadership, Innovation and Marketing, starting in the 2026/27 winter semester.
| Start | Winter semester |
|---|---|
| Admission Criteria | Open admission (no numerus clausus) |
| Application period | - |
| Study format | Full time |
| Study cost | None (only semester fee) |
| Normal duration | 3 Semester |
| Language | German |
| ECTS | 90 |
| Accredited degree program | |
| |
The study programme / profile
The Master's degree programme in Market-oriented Corporate Management is a consecutive Master's degree programme with an application-oriented profile. It has the clear aim of imparting up-to-date knowledge, motivating students to think critically and to apply this knowledge to familiar and new problems of practical relevance. Practical projects are part of the application-oriented learning here. The degree programme conveys a clear understanding of the interplay between the levels of concept or strategy, process and information technology in the customer-oriented functions of marketing, sales and service. Students are qualified to take on management tasks in the short to medium term.
Contents and course of study
The idea of market-oriented corporate management as a holistic understanding of management, which is based on customers and their needs, but of course does not disregard the cost aspects and profit-making intentions of a company, is the basic idea of this degree programme.
The Master's programme consists of two theoretical semesters and one semester for writing the Master's thesis.
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Information for students
Here you will find comprehensive information about starting your degree programme. This includes important downloads and quick links to help you get started. You will also find contact details that can help you with any questions relating to your degree programme.
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