Accredited degree program
Market-oriented Corporate Management
Master of Arts
The Master's programme combines strategic thinking with a clear customer focus and the development of skills in leadership and management, sales management, and negotiation. A solid education in digital topics is also a central component. Students learn, among other things, to develop innovative business models, successfully position products and services, lead teams, and implement transformation processes in business. Practical projects, close contacts with industry, and experienced teachers create the framework for taking on leadership responsibility in the digital age.
Please note that no new students will be accepted into this programme. The programme will continue under the new name Leadership, Innovation and Marketing, starting in the 2026/27 winter semester.
| Start | Winter semester |
|---|---|
| Admission Criteria | Open admission (no numerus clausus) |
| Application period | - |
| Study format | Full time |
| Study cost | None (only semester fee) |
| Normal duration | 3 Semester |
| Language | German |
| ECTS | 90 |
| Accredited degree program | |
| |
Student Service Centre
The Student Service Centre at Landshut University of Applied Sciences takes care of the entire process from application to enrolment and all services during your studies right through to exmatriculation.
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Central Student Counselling and Career Service
We answer all your general questions about studying. From deciding on a degree programme at the start of your studies to starting your career, we are there to help and advise you.
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International Office
The International Office acts as a reliable partner for students who are planning an exchange semester abroad or who are completing their Erasmus exchange semester at Landshut University of Applied Sciences. With professional support, it assists with the organisation, facilitates the process and promotes intercultural exchange. A contact point for a wide range of opportunities and enriching experiences in an international study environment.
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Further counselling options
Many questions, many options. Which advice centre is the right one for your questions? This overview can give you an initial idea of which advice centre is right for your situation.
Feel free to contact us at any time if you are unsure!
All counselling services at the university