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IV. International Conference Social Responsibility for the Sustainability of World Heritage

Landshut University of Applied Sciences is co-organising this fourth international conference, which will take place from 26 - 27 March 2026 in Mariánské Lázně (Mariánské Lázně) in the Czech Republic.

Invitation

The aim of this multidisciplinary conference is to highlight and emphasise the significant importance of the West Bohemian Spa Triangle (Mariánské Lázně, Karlovy Vary, Františkovy Lázně) for the region and its economic development, for the development of spa services and tourism.
This has had and continues to have a positive impact on various services, culture, healthcare and international, especially cross-border Czech-German relations.
The conference will take place in a hybrid format (i.e. in person and online) and will be professionally moderated and interpreted.
The official outcome of the conference will once again be a scientific monograph, this time in three languages.

We cordially invite you and look forward to your participation!

On behalf of the organising committee:
Dr Roman Kořán, Head of the Department of Economics and Human Resources
Dr René Milfait, member of the Council of the Section for Ethics in Palliative Care of the Czech Society for Palliative Medicine and of the Expert Committee of the PhD programme at the 1st Faculty of Medicine of Charles University in Prague.
Dr Michal Matějka, external collaborator of the Pan-European University
Prof. Dr Alexander Herzner, Landshut University of Applied Sciences

Information about the event

IV. International Conference Social Responsibility for the Sustainability of World Heritage
Responsibility in motion: Culture, technology and people in dialogue for a sustainable future

  • Organiser: Pan-European University Prague, Charles University Prague, Landshut University of Applied Sciences
  • Date: 26 - 27 March 2026
  • Type of event: hybrid
  • Location: 353 01 Mariánské Lázně, Czech Republic (The idyllic UNESCO town of Mariánské Lázněn not only offers an inspiring setting, but itself stands for the balance of tradition, health and cultural identity).
  • Language: German, Czech or English. (Translation will be German <> Czech)
  • Registration until 14 March 2026to: roman.koran@peuni.cz
  • Participation fee: 100 € incl. refreshments

You will receive tips for accommodation and travel after registration.

Preliminary programme

Opening, welcome: Zahájení Ing. Roman Kořán, Ph.D., vedoucí Katedry ekonomiky a lidských zdrojů (Panevropská univerzita, Fakulta podnikání a práva); Prof. RNDr. Vladimír Krajčík, Ph.D., rektor Panevropské univerzity; Doc. Ing. Iveta Vozňáková, Ph.D. (děkanka FPP), Prof. Dr Petra Tippmann-Krayer (Dean, Landshut University of Applied Sciences).

Mgr et Mgr Věra Jourová, Doctor Honoris Causa: tbd.

Prof Dr Alexander Herzner (Landshut University of Applied Sciences):
AI does not lead - people lead: How we take responsibility instead of handing it over

Doc. RNDr. Zdena Lustigová, CSc.:
Geoengineering, Environmental Ethics and Cultural Heritage

Dr Hubert Reindl (organisational psychologist, transformation manager) for trio of authors: Prof. Dr Tobias Nickel (TH Deggendorf)/ Prof. Dr Josef A. Fischer (Faculty Business Administration, Professor for Economic Psychology)
Responsibility instead of uncertainty: The psychological contract as the key to digital transformation

Roland Sertl (Crisis intervention for operational and management staff/trauma therapist/trauma educator/psychological counsellor/relaxation educator/coach, Marktredwitz):
Humour in trauma therapy

Dr Aleksandra Mirek-Rogowska (The Pontifical University of John Paul II in Krakow, Poland):
Fake news and disinformation in the context of threats to World Heritage Sites

Discussion of all presentations

Lunch break

Mgr Rudolf Kardoš, Ph.D. (SŠ a VOŠ zdravotnická Karlovy Vary):
Soul care of nurses

Ing. Aleš Dittrich (projektant a vysokoškolský učitel, soudní znalec):
Monument protection as an important feature of a cultural and responsible society

RNDr. Eva Henzlerová, Ph.D. (Panevropská univerzita):
Tourism in Iceland

Dr Maja Bajúzová: AI and universal dialogue:
a bridge between science, culture and society

PhDr Eduard Entler, CSc. (Katedra společenských věd, ekonomie a managementu, Panevropská univerzita):
Sustainability and new trends in computer science

Final discussion

Social evening

Opening, welcome: Zahájení Ing. Roman Kořán, Ph.D., vedoucí Katedry ekonomiky a lidských zdrojů (Panevropská univerzita, Fakulta podnikání a práva); Prof. RNDr. Vladimír Krajčík, Ph.D., rektor Panevropské univerzity; Doc. Ing. Iveta Vozňáková, Ph.D. (děkanka FPP), Prof. Dr Petra Tippmann-Krayer (Dean, Landshut University of Applied Sciences).

Dominic Scholze (Hochschule Landshut I University of Applied Sciences, Research Assistant, Project Locomotion, Institute for Data and Process Science, Business School):
Analysis and optimisation of Czech-German commuter traffic - initial findings from expert interviews and company surveys

Lenka Hetflajšová (doktorandka Panevropské univerzity):
Sustainable brand communication: social responsibility in the age of digital trust

Katharina Schlecht, Philipp Specht, Stefanie Mennle and Saskia Rimat

M.Sc. Michal Schwimmbeck & M.Sc. Khajarian Serouj (Landshut University of Applied Sciences, Doctoral Researcher):
Sustainability in the operating theatre - thanks to mixed reality & AI?

Mgr Kateřina Václavů (VOŠ sociální práce Cheb):
Killing on demand - the way of the future?

Anežka Níčová(VOŠ sociální práce Cheb):
The awareness of paediatric nurses and midwives on the topic of unwanted pregnancies

Anna Macurová (VOŠ sociální práce Cheb):
Quality of life of a child with a central venous catheter and an oncological diagnosis

Diana Gerlakh / Simona Ivanovová / Aiym Kabdulla / Nikola Kožuchová / Jakub Šach / Anna Šťastná / Tereza Vodová (Panevropská univerzita, 2nd roč. ŘLZ):
Us and AI

Daniel Milfait (GOAML/Gymnasium Marienbad):
Youth Forum Marienbad

Presentations by representatives of secondary and technical schools and grammar schools:
Reports on forgotten monuments

Final discussion

Call for papers

New technologies are changing our view of everyday life. What does it mean to put people at the centre? What role will people play in the future? Where can technology not help? What will characterise our identification and cultural heritage in the future? We look forward to receiving your contributions!

Submission of presentations, workshops and conference proceedings by 31 January 2026 (abstract max. 200 words) to: roman.koran@peuni.cz