Accredited degree program
Leadership, Innovation and Marketing
Master of Arts
The Master's programme combines strategic thinking with a clear customer focus and the development of skills in leadership and management, sales management, and negotiation. A solid education in digital topics is also a central component. Students learn, among other things, to develop innovative business models, successfully position products and services, lead teams, and implement transformation processes in business. Practical projects, close contacts with industry, and experienced teachers create the framework for taking on leadership responsibility in the digital age.
| Start | Winter semester |
|---|---|
| Admission Criteria | Open admission (no numerus clausus) |
| Application period | 15.04.2026 - 15.07.2026 |
| Study format | Full time |
| Study cost | None (only semester fee) |
| Normal duration | 3 Semester |
| Language | German |
| ECTS | 90 |
| Accredited degree program | |
| |
Information on the current study programme
Information on current study activities includes, for example, lecture schedules, information on enrolment in elective modules and changing compulsory elective modules, choosing competence modules, tutorials, office hours, study and examination schedules and other organisational topics. Equally important is the information on the Dates and Deadlines pages and the notice board for current information.
This information is currently only available in German. Please change the language of this website to German to see more details.
Downloads for the degree programme
The Study Examination Regulations (SPO) define the formal framework conditions of a degree programme, such as the required modules and examination formats as well as the standard period of study. The study and examination plan (SPP) provides a detailed timetable for the course of study, including the sequence of modules to be completed and the examination formats in the current semester. The module handbook (MHB) is a document that contains detailed information on the content, objectives, examination achievements and other relevant aspects of the modules in the degree programme. These documents are crucial to ensure a structured and transparent course of study and to ensure that students acquire the required qualifications.
Information on starting your studies
Welcome to the Faculty of Business Administration! We are delighted to welcome you to the Faculty. From mid-September until the start of your studies, we will gradually provide you with information on this page that will give you a lot of information about the course itself, the university, the Faculty of Business Administration and, of course, the degree programmes. Please check back at regular intervals.
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