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Lively discussion about differences between generations at the 8th Landshut Business Management Forum

Talking to each other, not about each other

At the 8th Landshut Business Management Forum, around 80 entrepreneurs and managers as well as lecturers and students from Landshut University of Applied Sciences discussed how companies can better understand the differences between the generations – boomers, Gen X, Y and Z – and avoid conflicts.

Prof. Dr. Robin Hau, Professor of Business Psychology, showed that the differences between the generations are often smaller than they appear. The real difference lies in the change in values. The younger generations are fundamentally no different to previous generations, but social values have changed. Managers should ask less about differences and understand more about what has changed in the world of work. Genuine interest, sincere appreciation, authenticity and listening are crucial.

Prof. Dr. Josef Fischer, Professor of Communication and Consumer Psychology, emphasized that teams benefit from differences. Diverse skills support innovation, while the formation of groups is harmful. Good leadership ensures that all team members pursue common goals and recognize different skills. Professional discussions promote innovation, whereas emotional conflicts can damage teams.

Fotos: Hochschule Landshut / Magdalena Hetz