In her latest publication, Prof. Dr. Sandra Gronover, together with her co-authors Marc Ebel and Winfried Ebner, explores the topic of corporate influencers in the article “Corporate Influencers: Building Authentic, Credible, and Far-Reaching Communication” in the Handbook of Innovative Marketing, demonstrating how companies can strengthen trust, reach, and brand loyalty through authentic employee communication. This article provides valuable insights into success factors, objectives, and the structured development of corporate influencer programs.
