Dingolfing Campus: Sustainable Industrial Operations and Business

Knowledge:

• Overview of the important topics in electrical engineering
• Knowledge of the important terms and quantities of electrical
  engineering from the following four sub-areas: Direct current networks,
  electric fields, magnetic fields, alternating current networks
• Knowledge of the important formulae that relate the electrical
  engineering quantities to each other (e.g. Ohm's law).

Skills:

• Ability to analyse basic electrotechnical facts and express them
  quantitatively with the help of appropriate formulae
• Ability to check the plausibility of the calculation results with the help of
  qualitative estimation

Competences:

• In-depth understanding of the laws of electrical engineering
• Possibility of critical evaluation of statements on electrotechnical facts
• Possibility of further education and deepening in professional practice
  based on self-selected literature
• Contents - DC circuit
• Electric field
• Magnetic field
• Equalisation processes in the RC and RL circuits.
• AC circuit

Knowledge:

• Knowledge of basic terms of business administration and economics
• Knowledge of the significance and tasks of the operational functional areas as well as the most important economic sectors in the economic cycle and their fundamental interrelationships

Skills:

• Mastery of elementary business and economic methods

Competences:

• Ability to assess the complexity of operational and economic processes
• Ability to transfer the economic way of thinking to different business and
  economic situations

Contents Business administration:

• Goals, objectives and operational factors of production
• Facility location, forms of business ownership, organisational structure and operational processes
• Procurement, manufacturing, sales, investments and financing
• Human resource management, leadership
  

Economics:

• Supply and demand and economic policy measures
• Efficient markets and economic cycle and national income
• Production and growth
• Monetary and fiscal policy and the monetary system.

Knowledge:

• Knowledge of basic terms of business administration and economics
• Knowledge of the significance and tasks of the operational functional areas as well as the most important economic sectors in the economic cycle and their fundamental interrelationships

Skills:

• Mastery of elementary business and economic methods

Competences:

• Ability to assess the complexity of operational and economic processes
• Ability to transfer the economic way of thinking to different business and
  economic situations

Contents Business administration:

• Goals, objectives and operational factors of production
• Facility location, forms of business ownership, organisational structure and operational processes
• Procurement, manufacturing, sales, investments and financing
• Human resource management, leadership
  

Economics:

• Supply and demand and economic policy measures
• Efficient markets and economic cycle and national income
• Production and growth
• Monetary and fiscal policy and the monetary system.

Upon completion of the module, students know the basic concepts of marketing and are able to understand and analyse markets and customer behaviour in B2B markets. Based on this knowledge, they are able to educe recommendations regarding the marketing core tasks (4Ps) in a given context/ for a given case. The students understand the structure, processes and the interdependencies within technical sales and are able to describe and evaluate specific sales tasks.

Contents:

• Introduction: Definitions, classification B2C and B2B, core assignments in marketing
• B2B marketing: characteristics and business types
• Market - competition - own corporation:
  o Market research and market analysis
  o Market segmentation / target group analysis
  o Systematic competition analysis incl. 5forces analysis
  o Positioning and aspects of customer value / benefit
  o Market cycle: analysis and controlling
  o STEEP analysis, Strength/weakness analysis and SWOT analysis
• Operational marketing tasks: 4Ps in B2B context
  o Product: structure, definition and life cycle
  o Price: pricing definition and strategies and their effect on the company's profitability and
  o Basic distribution concepts
  o Marketing communication: basic principles and options
• Sales Management (focus on B2B markets)
  o Sales and distribution options
  o Structure of sales organisations incl. key account management
  o Structure of sales processes incl. after sales

Prof. Dr rer. pol. Robert Baumhof

Knowledge:

• to create and understand technical drawings,
• about the application possibilities of CAD systems,
• for the design of components,
• about important machine elements, their function and application,
• basic tasks, methods and procedures of product development.

Skills and competences:

• sketch components/assemblies and represent them in a technical drawing
  in accordance with standards,
• represent components/assemblies with the aid of a 3D CAD system and
  derive drawings and parts lists from them,
• select and design machine elements according to specifications,
• to work out solutions for practice-oriented, constructive tasks under
  consideration of the rules of force-flow-appropriate, material-appropriate,
  production-appropriate and assembly-appropriate design.

Contents Lessons and exercises:

• Tasks of design and development as well as their integration into the
  company processes and organisation
• Technical drawing:
  Standardised representation, dimensioning and labelling; dimensional,
  shape and positional tolerances; fits; surface finishes; types of drawing;
  two- and three-sheet projection; cuts and unwindings.
• Machine elements:
  Structure and application guidelines of selected machine elements: Rolling bearings; Springs; Shafts/axles; Screws; Shaft-hub connections; Gears.
• Design:
  Solution finding; economic efficiency calculation; standard series; design
  suitable for force flow, material, production and assembly; influence of
  surfaces and fits.
• Design methodology and development process:
  Methodological procedures: V-model, simultaneous engineering, VDI
  2221; tools for target-oriented solution search: list of requirements, functi-
  onal/effective structures, morphological box.