Campus Dingolfing: Sustainable Industrial Operations and Business

Knowledge:
Thorough knowledge of the relevant subjects for industrial engineering Mathematical terms, laws, analytical and numerical calculation methods

Skills and competences:
− Ability to confidently apply this knowledge to tasks in different profes-sional fields for industrial engineers
− Training in practice-oriented mathematical ways of thinking and develop-ment of abstraction skills
Contents
− General basics (equations, inequalities, systems of equations, vector calculus)
− Functions and curves (general properties, coordinate transformations, rational functions, algebraic functions, trigonometric functions, arc func-tions, exponential functions, logarithmic functions, hyperbolic functions)
− Complex numbers (definition and representation of a complex number, complex calculus, applications of complex calculus)
− Differential calculus with one variable (derivative of a function, differentiation rules, applications
− Taylor series

Knowledge:

• Overview of the important topics in electrical engineering
• Knowledge of the important terms and quantities of electrical
  engineering from the following four sub-areas: Direct current networks,
  electric fields, magnetic fields, alternating current networks
• Knowledge of the important formulae that relate the electrical
  engineering quantities to each other (e.g. Ohm's law).

Skills:

• Ability to analyse basic electrotechnical facts and express them
  quantitatively with the help of appropriate formulae
• Ability to check the plausibility of the calculation results with the help of
  qualitative estimation

Competences:

• In-depth understanding of the laws of electrical engineering
• Possibility of critical evaluation of statements on electrotechnical facts
• Possibility of further education and deepening in professional practice
  based on self-selected literature
• Contents − DC circuit
• Electric field
• Magnetic field
• Equalisation processes in the RC and RL circuits.
• AC circuit

Knowledge:

• Overview of the operational processes of industrial production of goods.
• Fundamentals of procurement and purchasing
• Knowledge of the fundamentals of manufacturing, of different production
  types and of basic manufacturing strategies
• Knowledge of production planning and control processes
• Basic knowledge of logistics: from transport systems to internal and
  cross-company integrating supply chains

Skills:

• Performing ABC analysis, BoM explosion
• Calculation of cost of purchasing and transportation costs
• Calculation of optimal lot sizes and through put time

Competences:

• Solve basic problems of manufacturing optimization
• Discuss adjustment decisions in practices

Contents Procurement:
Supplier management, make-or-buy decisions and sourcing strategies
Manufacturing:

• Types of production processes
• Concepts of production planning and control
• Production programme planning, material requirements planning, order scheduling and release and comparison of production control concepts

Logistics:

• Systems of transport, storage, handling and order-picking
• Procurement, production and distribution logistics
• Concepts of logistics: JIT, KANBAN, cross-docking etc.

Upon completion of the module, students know the basic concepts of marketing and are able to understand and analyse markets and customer behaviour in B2B markets. Based on this knowledge, they are able to educe recommendations regarding the marketing core tasks (4Ps) in a given context/ for a given case. The students understand the structure, processes and the interdependencies within technical sales and are able to describe and evaluate specific sales tasks.

Contents:

• Introduction: Definitions, classification B2C and B2B, core assignments in marketing
• B2B marketing: characteristics and business types
• Market - competition - own corporation:
  o Market research and market analysis
  o Market segmentation / target group analysis
  o Systematic competition analysis incl. 5forces analysis
  o Positioning and aspects of customer value / benefit
  o Market cycle: analysis and controlling
  o STEEP analysis, Strength/weakness analysis and SWOT analysis
• Operational marketing tasks: 4Ps in B2B context
  o Product: structure, definition and life cycle
  o Price: pricing definition and strategies and their effect on the company's profitability and
  o Basic distribution concepts
  o Marketing communication: basic principles and options
• Sales Management (focus on B2B markets)
  o Sales and distribution options
  o Structure of sales organizations incl. key account management
  o Structure of sales processes incl. after sales

The students know the basics of the technical-economic interrelationships of the energy industry, renewable energies as well as essential characteristics of each value creation stage.

• They are able to apply economic criteria in the procurement, transport and delivery of heat and electrical energy. Based on what they have learned, the students can work on case studies in a practical and interactive way.
• Cognition of boundary conditions, structures and processes of today's and the future energy industry with a focus on the electricity industry.

Contents:

• Fundamentals of the energy industry
• Generation and transport of electricity, load curves, delivery to industrial and end customers
• Structure and functioning of a liberalised electricity market, unbundling, regulation
• Power trading, EEX power exchange, Derivatives Market, Spot Market
• Contracts, pricing
• Energy law framework conditions, laws and regulations in Germany and the EU
• Promotion of renewable energies