Visual Studies and Creative Conception

This module provides an introduction to photography and film as central cultural forms of expression that shape perception, memory, and understanding of the world. It covers historical developments, iconic works, and relevant genres. Images are analyzed as aesthetic, social, and philosophical statements.

Practical exercises sharpen visual perception, for example in terms of light, color, form, and rhythm, and connect technical decisions with meaning and intention. Storytelling plays a central role, supporting the translation of ideas into compelling still and moving images. The module provides a critical foundation for a reflective approach to contemporary visual media.

In postmodernity, identity has become a central concept—both in the humanities and cultural studies as well as in marketing and popular culture. This module focuses on the critical reflection and practical exploration of ways to represent individuals and their cultural contexts. In addition, it addresses and further develops one’s own presentation as a creatively and conceptually engaged practitioner.

The focus of this module is the development of independent, concept-based creative projects with a theoretical and scholarly foundation. Participants analyze artistic practices, media effects, as well as presentation and exhibition contexts. Abstract ideas are translated into coherent visual, spatial, or narrative forms and reflected upon through writing, documentation, and storytelling.

International photographer, author, journalist and lecturer who combines photography, visual culture and theory. She was a Nikon and Sony ambassador under the pseudonym Jamari Lior. Her work explores identity, staging and social perception and she contributes her expertise to international exhibitions and teaching activities. She holds professorships at Landshut University of Applied Sciences and at Ajeenkya DY Patil University in India and also heads the Centre for Media Culture at Landshut University of Applied Sciences.

Photographer, media artist and professor with many years of experience in photography, film and installation. Her works operate at the interface of image, body and cultural reflection. She teaches at the Alanus University of Arts and Social Sciences, Landshut University of Applied Sciences and the Universidad del Pacífico in Colombia and has presented and curated her work worldwide.

External experts from the worlds of art, marketing and culture are regularly invited to give talks and workshops. They bring practical insights, exciting perspectives and inspiration directly to the programme - including internationally renowned body painters, tattoo artists, influencers and marketing professionals.