Business Administration

English Modules and Classes

Lecturer	Prof. Dr. Maike Kolbeck
Type of course	Lecture / Exam
ECTS credits	5
Semester	Winter Semester
Module Number	IBB301
Admission Requirements	B2 Level in English
Format:	On Campus
Objectives	After successful completion of this course, students are able to: Understand customer behavior and the buying decision process Know and master the basic scheme with fundamental elements, methods and processes in sales and marketing module Get to know theoretical principles of sales and marketing and is oriented to the 4P concept (product range policy, terms and conditions policy, sales policy, promotional policy) Learn more about strategic marketing planning and brand and communication management

Lecturer	Prof. Dr. Charles Harrington, Prof. Dr. Burkhard Jaeger
Type of course	Lecture / Exam
ECTS credits	5
Semester	Winter Semester
Module Number	IBB302
Admission Requirements	B2 Level in English
Format	Online
Objectives	Students acquire the following knowledge and capabilities: Be aware of the strategic orientation of personnel management and its wealth creation contribution for the company Understand human resource management instruments and their application in companies Acquire a basic understanding of executive management and collaboration between management and personnel

Lecturer	Prof. Dr. Chung-Yean Chiang
Type of course	Lecture / Exam
ECTS credits	5
Semester	Winter Semester
Module Number	IBB303
Admission Requirements	B2 Level in English
Format	On Campus
Objectives	Throughout the course, students: Obtain a conceptual overview of fundamental industrial problems Present and understand examples of decisions in specific production situations Acquire a holistic understanding of materials management as efficiency-driven, customer-oriented, holistic and integrated with the other management functions Be capable of preparing, executing and checking decisions made related to materials and production management in the industrial operation

Lecturer	Prof. Dr. Marcus Fischer
Type of course	Lecture / Exam
ECTS credits	5
Semester	Winter Semester
Module Number	IBB304
Admission Requirements	B2 Level in English
Format	On Campus
Objectives	Throughout the course, students: Learn about the role of financial management in a company Get to know relevant calculation procedures and an overview of the usual types of financing Have a sound understanding of the financing and investment industry Understand, interpret and apply cash flows and capital flows of operational procedures and financing requirements in practice Understand the components of the financial and investment industry and their connection to other company processes and services Differentiate between the classical and alternative types of financing, gain knowledge of investment procedures Gain instrumental competence in calculation of investment alternatives and decision making

Lecturer	Prof. Dr. Patrick Dieses
Type of course	Lecture / Exam
ECTS credits	5
Semester	Winter Semester
Module Number	IBB331/332/333/433
Admission Requirements	B2 Level in English
Format	On Campus
Objectives	By the end of this course stundents are able to: Explain the controlling/management accounting conceptions Explain how management accounting plays important roles in their decision-making Define and explain cost accounting and measurement terminologies and methods as well as cost management systems Apply management accounting ideas and practices in making decisions in businesses Understand the impact of transfer pricing Use the ideas and practices of budgeting in a business decision-making context

Lecturer	Prof. Dr. Marcus Fischer
Type of course	Lecture / Exam
ECTS credits	5
Semester	Summer Semester
Module Number	GM250
Admission Requirements	C1 Level in English
Format	On Campus
Objectives

Lecturer	N.N.
Type of course	Lecture / Exam
ECTS credits	5
Semester	Summer Semester
Module Number	IM150
Admission Requirements	C1 Level in English
Format	On Campus
Objectives	After successful completion of this course, students should be able to: • understand the wider context of project work as part of companies’ strategic transformation process • apply the phases, steps, tasks and tools of successful traditional project management • explain and compare how agile project management differs from traditional project management and when to recommend which approach • interpret and assess intercultural aspects of project work • design and create programme and project management charters for hybrid project management tasks • successfully communicate in and organize international projects

Lecturer	Harte, Patrick
Type of course	Lecture / Exam
ECTS credits	5
Semester	Winter Semester
Module Number	GM100
Admission Requirements	C1 Level in English
Programme Format	Online or hybrid
Objectives	Understand core principles, purpose, and structure of scientific writing. Develop a clear research questions, hypotheses, and coherent thesis statements. Conduct effective literature searches and critically evaluate academic sources. Apply proper citation and referencing styles (e.g., APA, MLA, Harvard). Structure and write well-organized academic papers (abstract, introduction, literature review, methodology, results, discussion, conclusion). Use an academic writing style with clarity, coherence, objectivity, and correct language. Edit, revise, and improve scientific texts. Critically assess scientific papers and provide constructive peer feedback. Recognize and avoid plagiarism; follow ethical and academic integrity standards.

Lecturer	Jäger, Burkhard, Prof. Dr.
Type of course	Lecture / Exam
ECTS credits	5
Semester	Winter Semester
Module Number	GM110
Admission Requirements	C1 Level in English
Programme Format	Online or hybrid
Objectives	Analyze current and advanced topics in business administration. Apply theories and frameworks to complex real-world business problems. Evaluate and synthesize contemporary academic literature. Develop structured, evidence-based arguments. Reflect on recent trends, challenges, and global developments in the field. Communicate analyses and recommendations clearly in written and oral form. Consider ethical, social, and sustainability aspects in business decisions.

Lecturer	Mitterhofer, Martina, Prof. Dr.,
Type of course	Lecture / Exam
ECTS credits	5
Semester	Winter Semester
Module Number	GM120
Admission Requirements	C1 Level in English
Programme Format	Online or hybrid
Objectives	Understand key concepts, processes, and strategic relevance of CRM. Analyze and evaluate customer acquisition, retention, and loyalty strategies. Apply CRM frameworks, technologies, and data analytics to develop customer-centric marketing approaches. Use customer insights for data-driven marketing decisions. Assess ethical and legal issues in customer data management. Develop integrated CRM and marketing strategies aligned with business goals. Communicate analyses and recommendations clearly in written and oral form.

Lecturer	Lipp, Wolfram, Prof. Dr.
Type of course	Lecture / Exam
ECTS credits	5
Semester	Winter Semester
Module Number	GM130
Admission Requirements	C1 Level in English
Programme Format	Online or hybrid
Objectives	Understand key concepts, theories, and models of intercultural management. Analyze cultural differences and their impact on management, especially within the EU and Germany. Apply intercultural frameworks (e.g., Hofstede, Trompenaars, GLOBE) to real business situations. Develop strategies for effective intercultural communication, negotiation, and conflict resolution. Reflect on personal cultural background and its influence on managerial behavior. Recognize challenges and opportunities in managing culturally diverse teams. Evaluate intercultural factors in global and European business operations.

Lecturer	Gowers, Robin, Prof. Dr.
Type of course	Lecture / Exam
ECTS credits	5
Semester	Winter Semester
Module Number	GM140
Admission Requirements	C1 Level in English
Programme Format	Online or hybrid
Objectives	Explain the structure and functioning of the European and German business environments. Analyze political, legal, economic, and cultural factors that shape business activities in the EU and Germany. Evaluate the impact of EU institutions, policies, and regulations on international business operations. Assess Germany’s position within the European economy and global markets. Identify key opportunities and challenges for firms operating in the European and German context. Apply analytical frameworks to understand regulatory and economic developments in the EU and Germany. Demonstrate an understanding of current trends—including sustainability, digitalization, and demographic change—that influence European and German markets. Discuss major themes such as EU integration, the German economic structure, legal and regulatory systems, labor markets, innovation, taxation, corporate governance, and Germany’s role in global business networks, supported by case studies.

Lecturer	Lipp Wolfram, Prof. Dr.
Type of course	Lecture / Exam
ECTS credits	6
Semester	Winter Semester
Module Number	GM330
Admission Requirements	C1 Level in English
Programme Format	On Campus
Objectives	Understand key leadership theories, models, and concepts in international contexts. Analyze challenges and opportunities of leading diverse and global teams. Apply leadership styles suited to different cultural and organizational settings. Evaluate the influence of culture, ethics, and values on leadership effectiveness. Develop strategies for communication, motivation, and conflict resolution in global organizations. Reflect on personal leadership skills and intercultural competencies. Assess current trends and developments in global leadership.

Lecturer	Reif, Christiane, Prof. Dr.
Type of course	Lecture / Exam
ECTS credits	6
Semester	Winter Semester
Module Number	GM340
Admission Requirements	C1 Level in English
Programme Format	On Campus
Objectives	Understand key concepts, theories, and tools of geoeconomics for business and international relations. Analyze the interaction of economic interests, political power, and global competition. Evaluate government use of economic instruments (e.g., trade policy, sanctions, investment controls) for strategic goals. Assess geoeconomic impacts on international business, supply chains, and financial markets. Discuss geopolitical risks and their economic implications for multinational enterprises. Reflect on ethical and strategic aspects of state intervention in global markets. Develop strategic recommendations for businesses operating in geoeconomic contexts.

Lecturer	Weisensee, Michael, Prof. Dr.
Type of course	Lecture / Exam
ECTS credits	6
Semester	Winter Semester
Module Number	GM300
Admission Requirements	C1 Level in English
Programme Format	On Campus
Objectives	Understand key concepts, models, and processes of managerial decision making. Analyse decisions using structured frameworks and analytical tools. Apply quantitative and qualitative methods to support decisions. Recognize cognitive biases and heuristics affecting decision quality. Develop effective problem-solving approaches in complex and uncertain environments. Communicate decision alternatives and solutions clearly. Consider ethical, cultural, and organizational factors in decision making.

Lecturer	Siakala Sara, Prof. Dr.
Type of course	Lecture / Exam
ECTS credits	6
Semester	Winter Semester
Module Number	GM350
Admission Requirements	C1 Level in English
Programme Format	On Campus
Objectives	Aspired learning outcomes / competencies: • Understand key concepts, frameworks, and challenges related to sustainability in a global business context. • Analyze the economic, environmental, and social dimensions of sustainable development. • Apply international standards and guidelines related to corporate sustainability. • Assess the role of consumers in shaping sustainable business practices. • Evaluate corporate sustainability strategies and integrate sustainability into business models and operations. Study content / syllabus: • Fundamentals of sustainability and sustainable business models • The 27 Sustainable Development Goals (SDGs) and sustainable business conduct. • Environmental management: resource efficiency, carbon management and biodiversity protection. • Social sustainability: decent work and living conditions • Business models for sustainable transformation. • Case examples of sustainable business models.

Lecturer	Weisensee, Michael, Prof. Dr.
Type of course	Lecture / Exam
ECTS credits	6
Semester	Winter Semester
Module Number	GM360
Admission Requirements	C1 Level in English
Programme Format	On Campus
Objectives	Explain purposes of financial vs. management accounting. Distinguish key features of IFRS-based accounting. Analyze management control issues and recommend solutions. Design corporate planning processes. Assess and design transfer pricing systems to optimize tax burdens. Evaluate conditions for selecting performance measurement methods. Apply accounting knowledge and collaborate with peers to solve accounting challenges.

Lecturer	Prof. Dr. Marcus Fischer
Type of course	Lecture / Exam
ECTS credits	5
Semester	Summer Semester
Module Number	GM250
Admission Requirements	C1 Level in English
Format	On Campus
Objectives