Round-Table Discussion on Marketing, Communication & Human Resources
What are the current challenges facing marketing, corporate communications and human resources management? How are the upheavals in the economy and society affecting companies, associations and public institutions? These issues were discussed at a round-table event on 28 April 2026 with practitioners from the Faculty of Business Administration – Business School.
The following key tasks were identified:
- The systematic implementation of generative AI into day-to-day business operations.
- The structured use of data for business processes.
- The impact of generative AI on job opportunities for those starting their careers.
- Intergenerational dialogue with university graduates and younger staff.
- Further development of internal and external communication strategies.
We would like to extend our sincere thanks to all participants. Over the coming months, we will develop further collaboration initiatives and implement them in partnership with regional business partners.
Caption: Round-table discussion with industry representatives
Fotos: Hochschule Landshut, Prof. Dr. Michael Bürker
