Critical Success Factors for Automotive Players – A Structured Literature Re-view on Market Differentiators in the Automotive Industry

Autoren	Prof. Dr. rer. nat. Markus Böhm Markus.Boehm@haw-landshut.de Nina Hartmann Matthias Zweigart Carsten Hahn Helmut Krcmar
Medien	Transforming Mobility – What Next? Technische und betriebswirtschaftliche Aspekte
Veröffentlichungsjahr	2022
Seiten	125-135
Veröffentlichungsart	Beiträge in Monografien, Sammelwerken und Schriftenreihen
ISBN	978-3-658-36430-4
DOI	https://doi.org/10.1007/978-3-658-36430-4_8
Zitierung	Hartmann, Nina; Zweigart, Matthias; Hahn, Carsten; Boehm, Markus; Krcmar, Helmut (2022): Critical Success Factors for Automotive Players – A Structured Literature Re-view on Market Differentiators in the Automotive Industry. Transforming Mobility – What Next? Technische und betriebswirtschaftliche Aspekte, 125-135. DOI: 10.1007/978-3-658-36430-4_8

Critical Success Factors for Automotive Players – A Structured Literature Re-view on Market Differentiators in the Automotive Industry

Abstract

European car manufacturers maintain market dominance in the automotive industry for decades. How- ever, they currently face more challenges than ever before.