Contacting us

On our website we offer you the opportunity to contact us, either by e-mail and/or by using a contact form. In such event, information provided by the user is stored for the purpose of facilitating communications with the user. No data is transferred to third parties, nor is any of this information matched to any information that may collected by other components of our website.

Privacy information about "Google Analytics" and "Facebook pixel" - Internet analysis and tracking pursuant to Art. 7 para. 2, Art. 12 ff of the General Data Protection Regulation (GDPR)

The following information is about how we process your personal data connected with this website.

You can continue to use this website without giving us your consent, however we will refrain from any data processing to which you have not given your consent, and will ask for your consent before undertaking any such processing. You may revoke your consent at any time by returning to the website’s "Privacy Settings" and making the appropriate changes the sliders or the "Accept All" button. This website can always be accessed via the link (footer).
Revoking your consent will not affect the legality of any data processing carried out prior to that.

We will only use the services of Google and Facebook for web analytics and tracking with your consent. By using our website and giving your consent, you accept being linked to the respective service provider and the setting or reading of identifiers ("cookies") by the service provider.

In accordance with our obligations under the General Data Protection Regulation, Art. 12 ff (EU GDPR), with which we are happy to comply as a public corporation in the education sector, we shall inform you about the web analysis and tracking we have initiated and used as well as the purpose and scope of this policy.

Legal responsibility for data tracking and analysis lies with the
Landshut University of Applied Sciences, Am Lurzenhof 1, 84036 Landshut, Tel. +49 (0)871 - 506 0, Fax. +49 (0)871 - 506 506, email: info(at)

Responsible department:
Landshut University of Applied Sciences, University Communications, Am Lurzenhof 1, 84036 Landshut, Tel. +49 (0)871 - 506 190, Fax. +49 (0)871 - 506 9190, email: pressestelle(at)

together with

Google LLC, Ireland Limited, Gordon House Barrow Street, Dublin 4, Ireland, VAT number: IE 6388047V


Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, Vat number: IE9692928F

Our responsibility includes publishing this information and establishing contact with the aforementioned service providers.

Why we process your data:
We, and the aforementioned service providers, process your personal data for web analysis and tracking purposes:
Web analysis enables us to optimise our websites based on statistical data about our Internet site that we receive from service providers about the behaviour of visitors to it. See below for details.
Web tracking enables us to tailor our services, e.g., courses of studies, seminars and workshops, to you according to your interests. See below for details.

Pursuant to Art. 6 para. 1, a of the GDPR, the legality of our operations is based on your consent.

Data processing: processes and scope

- Establishing connections and using your IP address

Provided that you have given your consent to one of the aforementioned service providers, we will establish a connection between your browser and the servers of the nominated service provider, while it is displaying our web pages. Your device’s complete IP address shall be forwarded to the service provider whilst you are connected. Once the connection has been established, it will be possible for code from the service provider to be executed on your browser.

In the case of Google LLC, the following applies: we use the Google Analytics tool and arrange for the service provider to save your IP address in an anonymous form only.

Facebook does not anonymise IP addresses, i.e., they are saved with all associated data.

Beyond the aforementioned transmission, your complete IP address and all information associated with it, is regarded as personal data (see ECJ verdict, 19.10.206 C-582/14 - Breyer).

As a rule, additional information other than the IP address is forwarded when the connection is established:

- browser settings (e.g. Browser type, language, resolution, image size)
- possibly the URL of the last website visited (so-called referrer), if pixel forwarding is enabled
- date and time of access
- name and URL of the file accessed;
- http status code and size of the data transfer.

- Web beacons
So-called web beacons are a means for us and third parties to track your user behaviour on our website.

This enables us to get a better idea of your interests and target you specifically for advertising and other purposes. It also gives you a more user-friendly and personalised browsing experience.
A so-called web beacon, which we incorporate into our web pages at suitable locations, triggers the retrieval of data (namely an image with a non-visible pixel). The pixel itself is really of no interest. However, triggering it lets the server operator (receiver) know where you are on our webpage ("surfing"), because, triggering it, requires the transference of your IP address as well as information about the current web page as well as other technical information.
According to Facebook, the collected data will also be transferred to the USA and other countries.

- Any given service provider (e.g., Google or Facebook etc.), to which we establish a connection, with your consent, will set and read certain identifiers (so-called cookies) on your computer (which will usually be lodged in the memory of the browser you used).

Cookies are short text files, which your browser can save to your system and re-read. They are used to identify your system.
Regardless of how and where you browse the Internet, they can be used to establish connections anywhere and to create a profile of your user behaviour. Cookies are downloaded and read by the code that your browser executes when it displays a web page.
"Reading" a cookie means transferring it to a server. The server receives the cookie, which will include your device’s IP address, current page and other technical data about your system. Third party cookies gather more comprehensive data. They are installed by some third-party company (the service provider), not by us, but whenever you access our website.

These identifiers (cookies) are used to record data and to recognise the user. The service provider will associate your ID whenever you visit to our website.

If you then access another website, e.g. a “webshop”, which also uses the same service provider, a link will be made from there to the service provider and the service provider will be able to identify the cookie already set during your visit to our website. This means that the service provider will be aware of your visit to our website and of your visit to the webshop, and will establish a connection between the two visits. In doing so, the service provider will build up a profile of your interests. Your visit to our website will become part of your profile.

These cookies are used for web tracking and analysis purposes.

Our own cookies

We set and read cookies exclusively to ensure that our website continues to function correctly. For example, our cookies include information to the effect that you do not consent to web analysis or tracking by any external service provider.

Name association

Any profile a service provider associates with you is neither "pseudonymous" nor "anonymous", because cookies ultimately identify the system you are using.

You will usually give your name at some point during any Internet process, e.g. when placing an order or if you have registered in a social network. Your name will then be associated with an identifier and thus with your profile of interests.

Web analysis with Google Analytics

To design our website to meet our needs, we use the Google Analytics work analysis tool to evaluate user behaviour. This tool gives us the data we need.

We use the Google tag management tool to highlight those positions on our website that are of interest for analytical purposes.

We use the Google Analytics tool to forward data to Google LLC for data analysis purposes. We only use user behavioural analysis tools in an anonymised fashion. To this end, we forward user behaviour data, including a specific IP address, to Google, but anonymise it before saving and evaluating it (truncation of the final octet of the IP address).

We forward the following data about your user behaviour for web analysis purposes:

- Your visits to our website pages
- How long you stayed
- The pages you visited
- How long you used our site
- Page-load times
- Your user path
- New and returning users
- Conversions (e.g. from prospect to customer) and events

We only receive statistical data, i.e. aggregated behavioural data for all of our users.

Web analysis with Facebook Analytics

Facebook’s mandatory demand for so-called web beacons also enables us to track how you move around our website. But in this case too, all we receive is statistical data, i.e., aggregated data about the behaviour of all our users.

Web advertising tracking, retargeting, remarketing

We commission our service providers to advertise our services (study courses, seminars, workshops, conferences, etc.) to you on the basis of your identified interest profile. In other words, we use the aforementioned service providers as an advertising network.

If the service provider finds a cookie in your browser memory that indicates that you have visited our website, they can link it to your profile.

Once you have visited our website, the service provider will always have the option of showing you our advertisements in a targeted, interest-based and personalised manner. If you use the service provider’s services (e.g. Google search or Facebook) or if some other site that you visit uses them (e.g., website, remarketing), you will see these advertisements on your computer. In general, service providers aim advertising at specific target groups and also exploit similarities in interest profiles (retargeting).

Based on the interest profile that the service provider constructs for you, they may also display advertisements from third parties other than Landshut University of Applied Sciences in an interest-based and personalised manner.

The terms "behaviourally based", "usage-based", "interest-based", "targeted" and "personalised" online advertising are largely congruent (Online Behavioural Advertising (OBA)).

In general, the service providers are also allowed to display targeted advertising on any of your end devices (e.g. tablet or PC) based your previous usage and Internet browsing behaviour on any given end device (e.g. mobile phone).

You can control how and what adverts are displayed to you in your Google or Facebook account preferences.

Click on the following link to disable personalised advertising from Google:

Click on the following link to disable personalised advertising from Facebook:

You can deactivate personalised advertising on the European Interactive Digital Advertising Alliance website if you do not have an account with any of these service providers:

Service provider data protection status

The service providers we use have their own data protection guidelines (usually found under the heading "Policies"). We would ask you to read these policies at the service providers’ own sites.



Please note that even if these service providers are based within the EU (usually in the Republic of Ireland), they will share your personal data with companies based in the USA.

As a rule, US-based service providers are subject to the so-called Privacy Shield, i.e., they comply with data protection regulations agreed between the USA and the EU.

To summarise

The following web analysis and tracking options are open to you:

(1) You have the right to prevent our contacting other service providers whilst you are using our website by not consenting to this contact.

(2) Provided you have an account with our service providers, you can control their advertising behaviour.

(3) You have the general right to object to direct advertising by companies within the European Interactive Digital Advertising Alliance.

(4) You can configure your browser settings.

Cookie details

We will now give you some basic information about each cookie in the following format: provider, host, name of the cookie, type {first-party, third-party} cookie duration, category {necessary, analysis, tracking}, purpose (description)

Third-party cookies: Facebook
Provider: Facebook Inc.
Purpose: To analyse and optimise the user experience on the Landshut University of Applied Sciences homepage. To control and optimise advertisements for various degree courses

Third Party Cookies: Google

Provider: Google LLC
Purpose: To analyse and optimise the user experience on the Landshut University of Applied Sciences homepage. To control and optimise advertisements for various degree courses.

Our Cookies (First Party Cookies)
To ensure our website functions correctly, we use, set and read the following cookies:

Supplier: Landshut University of Applied Science
Cookie name: fe_typo_user
Type: FirstParty
Cookie lifetime: End of session
Category: Necessary
Purpose: Retains the logged in front-end user states for all page requests.

Supplier: Landshut University of Applied Sciences
Cookie name: style
Type: FirstParty
Cookie lifetime: End of session
Category: Necessary
Purpose: Saves the setting for the contrast function on the web page.

You cannot disable these cookies, because we need them to maintain functionality.

Further information
You will find more detailed information about the technical processes in every reference book on computer networks, e.g. by A. S. Tanenbaum, D.J. Wetherall, Computer Networks, 5th ed., 2014; To gain an understanding of the Internet’s layered structure, refer in particular to the principles on p. 13, Section 3.1 Protocol Hierarchies on p. 29, and TCP/IP on p. 46. The Internet layers of interest in this context are described in detail under:
The Network Layer      6.1        The IP Version 4 Protocol,                                p. 439;
The Transport Layer    5           The Internet Transport Protocol: TCP,              p. 552;
The Application Layer  3.4        HTTP – The HyperText Transfer Protocol,       p. 683.

For information on the legal situation please see the following verdicts (as of December 2019) ECJ verdict from 19.10.2016 C-582/14 - Breyer, ECJ verdict from 29.7.2019 C-40/17-Fashion ID, ECJ verdict from 01-10.2019 C 673/17 - Planet49 as well as the handouts and statements from the Conference of German Data Protection Supervisory Authorities, DSK.

Use of YouTube components with enhanced data protection mode

On our website we use components (videos) of YouTube, LLC 901 Cherry Ave., 94066 San Bruno, CA, USA, a company belonging to Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA.
To this end, we use the “ - enhanced data protection mode - ” option provided by YouTube.
When you display a page that has an embedded video, a connection will be made to the YouTube servers and the content will appear on the website via a communication to your browser. According to the information provided by YouTube, in “ - enhanced data protection mode - ”, data is only transferred to the YouTube servers, in particular which of our websites you have visited, if you watch the video. If you are logged into YouTube at the same time, this information will be matched to your YouTube member account. You can prevent this from happening by logging out of your member account before visiting our website. Further information about data protection by YouTube is provided by Google under the following link:


On the basis of the Bavarian Data Protection Act (BayDSG), you may contact us at no cost if you have questions relating to the collection, processing or use of your personal data, if you wish to request the correction, blocking or erasure of the same, or if you wish to cancel explicitly granted consent. Please note that you have the right to have incorrect data corrected or to have personal data erased, where such claim is not barred by any legal obligation to retain this data.
Contact: homepage-support(at)

Share buttons with data privacy (“Shariff”)

Content on our pages can be shared quickly on social networks. On our pages, we use the one-click “Shariff” method, which means that the share button only creates direct contact between the network and user when the button is clicked on actively.

This avoids the disadvantages of a plug-in:

Such a plug-in is offered by the operator of the social network and is integrated by the operator of the page on which the social button (here the share button) is to be displayed. That is the page with the content of interest – the page you visit and want to share. Normally these plug-ins mean that as soon as the corresponding page is visited, contact is made from your browser with the social network’s service, as a visitor to the page your IP address is immediately captured and your further activities on the internet will also be tracked by the social network (web tracking, e.g. by placing and reading cookies). As a user you won’t typically notice this happening. This happens even if you haven’t clicked on the button displayed. It also doesn’t matter whether you are a member of the social network or if you are logged into that network.
A short explanation of the technology behind social plug-ins can be found here (in German only): Schleipfer, Facebook-Like-Buttons. Technik, Risiken und Datenschutzfragen. DuD, 05/2014, p. 318

Instead we offer you a solution which respects data privacy. More about this solution can be found here (in German only):

What happens when you click on the share button on our pages, and the associated link (“simple HTML link”) is executed by your browser, is determined by the technology (internet protocols). The subsequent procedure depends on the operator of the page which was linked to. Our solution is no different from the links you find elsewhere. We draw your attention to the fact that the operator of the linked page is often headquartered in what is known as a third country, a country outside the EU and the European Economic Area. Often these countries do not have an appropriate level of data privacy. You can find more information about data privacy in the privacy policies of the operators of social networks.

Data Privacy Policy

Our website may be used without entering personal information. Different rules may apply to certain services on our site, however, and these are explained separately below. You can disable the collection of personal data via our website by visiting the "Data Privacy" page. We collect personal information from you (e.g. name, address, e-mail address, telephone number, etc.) in accordance with the provisions of German data protection legislation. Information is considered personal if it can be uniquely associated with a specific natural person. The legal framework for data protection may be found in the Bavarian Data Protection Act (BayDSG) and the German Telemedia Act (TMG). The provisions below serve to provide information as to the manner, extent and purpose of the collection, use and processing of personal information by:

Am Lurzenhof 1

84036 Landshut, Germany

Phone +49 (0)871 - 506 0

Fax. +49 (0)871 - 506 506


Please be aware that data transfer via the internet is subject to security risks and, therefore, complete protection against third-party access to transferred data cannot be ensured.

Server data

For technical reasons, data such as the following, which your internet browser transmits to us (known as server log files), is collected:

type and version of the browser you use 

  • operating system 

  • website(s) that linked you to our site (referrer URL)
  • websites that you visit 

  • date and time of your visit 

  • your Internet Protocol (IP) address. 

This anonymous data is stored separately from any personal information you may have provided, thereby making it impossible to connect it to a particular person.


Our website offers you the opportunity to subscribe to our newsletter. The newsletter provides you periodically with information about our services. To receive our newsletter, we require a valid e-mail address. We will check the e-mail address you provide for the purpose of determining whether you are in fact the owner of the e-mail address as well as the date and time you subscribed. This serves to protect us in the event that a third party improperly and without your knowledge makes use of your e-mail address to subscribe to our newsletter. We will not collect any other data. The data collected in this way is used solely for the purpose of subscribing to our newsletter. No data is transferred to third parties, nor is any of this information matched to any information that other components of our website may collect. You may cancel your subscription to the newsletter at any time. You will find additional details in the e-mail confirming your subscription as well as in each newsletter.