International Business Management for Engineers

LecturerRoeren, Sven (Prof.)
Type of courseLecture
ECTS credits3
SemesterSummer and Winter Term
Admission Requirements--
Objectivesd
  • get in touch with the principles of business management
  • understand the impact of business management on an engineer´s daily job.
  • focus: mainly given by the interdependencies of practice and the scientific approaches behind it - students should get a first idea how crazy and logical in one and the same situations can be in business
  • learn about the well known methods and approaches like "Porters 5 Forces", "BCG portfolio analysis", "SWOT&PESTEL", "balanced score card", "Eisenhower based self management"