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International Business Management for Engineers

LecturerProf. Dr. Sven Roeren
Type of courseLecture
ECTS credits2
SemesterWinter + Summer Semester
Module NumberTBD
Admission RequirementsB2 Level in English
FormatOnline
Objectives
  • Get in touch with the principles of business management
  • Understand the impact of business management on an engineer´s daily job.
  • Focus: mainly given by the interdependencies of practice and the scientific approaches behind it - students should get a first idea how crazy and logical in one and the same situations can be in business
  • Learn about the well known methods and approaches like "Porters 5 Forces", "BCG portfolio analysis", "SWOT&PESTEL", "balanced score card", "Eisenhower based self management"