Principles of Human Resource Management
Lecturer | Prof. Dr. Charles Harrington |
Type of course | Lecture / Exam |
ECTS credits | 5 |
Semester | Winter Semester |
Module Number | IBB302 |
Admission Requirements | B2 Level in English |
Format | Online |
Objectives | Students acquire the following knowledge and capabilities: - Be aware of the strategic orientation of personnel management and its wealth creation contribution for the company
- Understand human resource management instruments and their application in companies
- Acquire a basic understanding of executive management and collaboration between management and personnel
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Principles of Marketing and Sales
Lecturer | Prof. Dr. Martina Mitterhofer |
Type of course | Lecture / Exam |
ECTS credits | 5 |
Semester | Winter Semester |
Module Number | IBB301 |
Admission Requirements | B2 Level in English |
Format: | On Campus |
Objectives | After successful completion of this course, students are able to: - Understand customer behavior and the buying decision process
- Know and master the basic scheme with fundamental elements, methods and processes in sales and marketing module
- Get to know theoretical principles of sales and marketing and is oriented to the 4P concept (product range policy, terms and conditions policy, sales policy, promotional policy)
- Learn more about strategic marketing planning and brand and communication management
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Lecturer | Prof. Dr. Alexander Kumpf Prof. Dr. Chung-Yean Chiang |
Type of course | Lecture / Exam |
ECTS credits | 5 |
Semester | Winter Semester |
Module Number | IBB303 |
Admission Requirements | B2 Level in English |
Format | On Campus |
Objectives | Throughout the course, students: - Obtain a conceptual overview of fundamental industrial problems
- Present and understand examples of decisions in specific production situations
- Acquire a holistic understanding of materials management as efficiency-driven, customer-oriented, holistic and integrated with the other management functions
- Be capable of preparing, executing and checking decisions made related to materials and production management in the industrial operation
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Principles of Finance and Investments
Lecturer | Prof. Dr. Marcus Fischer |
Type of course | Lecture / Exam |
ECTS credits | 5 |
Semester | Winter Semester |
Module Number | IBB304 |
Admission Requirements | B2 Level in English |
Format | On Campus |
Objectives | Throughout the course, students: - Learn about the role of financial management in a company
- Get to know relevant calculation procedures and an overview of the usual types of financing
- Have a sound understanding of the financing and investment industry
- Understand, interpret and apply cash flows and capital flows of operational procedures and financing requirements in pracitce
- Understand the components of the financial and investment industry and their connection to other company processes and services
- Differentiate between the classical and alternative types of financing, gain knowledge of investment procedures
- Gain instrumental competence in calculation of investment alternatives and decision making
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Management Account and Control
Lecturer | Prof. Dr. Patrick Dieses |
Type of course | Lecture / Exam |
ECTS credits | 5 |
Semester | Winter Semester |
Module Number | IBB331/332/333/433 |
Admission Requirements | B2 Level in English |
Format | On Campus |
Objectives | By the end of this course stundents are able to:
- Explain the controlling/management accounting conceptions
- Explain how management accounting plays important roles in their decision-making
- Define and explain cost accounting and measurement terminologies and methods as well as cost management systems
- Apply management accounting ideas and practices in making decisions in businesses
- Understand the impact of tranfer pricing
- Use the ideas and practices of budgeting in a business decision-making context.
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