Bachelor - Principles of Human Resource Management

Principles of Human Resource Management

LecturerProf. Dr. Charles Harrington
Type of courseLecture / Exam
ECTS credits5
SemesterWinter Semester
Module NumberIBB302
Admission RequirementsB2 Level in English
FormatOnline
Objectives

Students acquire the following knowledge and capabilities:

  • Be aware of the strategic orientation of personnel management and its wealth creation contribution for the company
  • Understand human resource management instruments and their application in companies
  • Acquire a basic understanding of executive management and collaboration between management and personnel

Bachelor - Principles of Marketing and Sales

Principles of Marketing and Sales

LecturerProf. Dr. Martina Mitterhofer
Type of courseLecture / Exam
ECTS credits5
SemesterWinter Semester
Module NumberIBB301
Admission RequirementsB2 Level in English
Format:On Campus
Objectives

After successful completion of this course, students are able to:

  • Understand customer behavior and the buying decision process
  • Know and master the basic scheme with fundamental elements, methods and processes in sales and marketing module
  • Get to know theoretical principles of sales and marketing and is oriented to the 4P concept (product range policy, terms and conditions policy, sales policy, promotional policy)
  • Learn more about strategic marketing planning and brand and communication management

Bachelor - Principles of Operations and Logistics Management

Lecturer

Prof. Dr. Alexander Kumpf

Prof. Dr. Chung-Yean Chiang

Type of courseLecture / Exam
ECTS credits5
SemesterWinter Semester
Module NumberIBB303
Admission RequirementsB2 Level in English
FormatOn Campus
Objectives

Throughout the course, students:

  • Obtain a conceptual overview of fundamental industrial problems
  • Present and understand examples of decisions in specific production situations
  • Acquire a holistic understanding of materials management as efficiency-driven, customer-oriented, holistic and integrated with the other management functions
  • Be capable of preparing, executing and checking decisions made related to materials and production management in the industrial operation

Bachelor - Principles of Finance and Investments

Principles of Finance and Investments

LecturerProf. Dr. Marcus Fischer
Type of courseLecture / Exam
ECTS credits5
SemesterWinter Semester
Module NumberIBB304
Admission RequirementsB2 Level in English
FormatOn Campus
Objectives

Throughout the course, students:

  • Learn about the role of financial management in a company
  • Get to know relevant calculation procedures and an overview of the usual types of financing
  • Have a sound understanding of  the financing and investment industry
  • Understand, interpret and apply cash flows and capital flows of operational procedures and financing requirements in pracitce
  • Understand the components of the financial and investment industry and their connection to other company processes and services
  • Differentiate between the classical and alternative types of financing, gain knowledge of investment procedures
  • Gain instrumental competence in calculation of investment alternatives and decision making

Bachelor - Management Accounting and Control

Management Account and Control

LecturerProf. Dr. Patrick Dieses
Type of courseLecture / Exam
ECTS credits5
SemesterWinter Semester
Module NumberIBB331/332/333/433
Admission RequirementsB2 Level in English
FormatOn Campus
Objectives


By the end of this course stundents are able to:

  • Explain the controlling/management accounting conceptions
  • Explain how management accounting plays important roles in their decision-making
  • Define and explain cost accounting and measurement terminologies and methods as well as cost management systems
  • Apply management accounting ideas and practices in making decisions in businesses
  • Understand the impact of tranfer pricing
  • Use the ideas and practices of budgeting in a business decision-making context.

Master - International Economics

International Economics

LecturerProf. Dr. Weisensee
Type of courseLecture / Exam
ECTS credits5
SemesterWinter Semester
Module Number
Admission RequirementsC1 Level in English
FormatOn Campus
Objectives


By the end of this course stundents are able to:

Master - Data Driven Marketing in International Environments

Data Driven Marketing in International Environments

LecturerProf. Dr. Martina Mitterhofer
Type of courseLecture / Exam
ECTS credits5
SemesterWinter Semester
Module Number
Admission RequirementsC1 Level in English
FormatOn Campus
Objectives


By the end of this course stundents are able to: