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Studium

Unseren Studierenden vermitteln wir praxisorientiertes Sachwissen und überfachliche Kompetenzen.

Bachelor - Principles of Human Resource Management

Principles of Human Resource Management

Lecturer	Prof. Dr. Charles Harrington
Type of course	Lecture / Exam
ECTS credits	5
Semester	Winter Semester
Module Number	IBB302
Admission Requirements	B2 Level in English
Format	Online
Objectives	Students acquire the following knowledge and capabilities: Be aware of the strategic orientation of personnel management and its wealth creation contribution for the company Understand human resource management instruments and their application in companies Acquire a basic understanding of executive management and collaboration between management and personnel

Bachelor - Principles of Marketing and Sales

Principles of Marketing and Sales

Lecturer	Prof. Dr. Martina Mitterhofer
Type of course	Lecture / Exam
ECTS credits	5
Semester	Winter Semester
Module Number	IBB301
Admission Requirements	B2 Level in English
Format:	On Campus
Objectives	After successful completion of this course, students are able to: Understand customer behavior and the buying decision process Know and master the basic scheme with fundamental elements, methods and processes in sales and marketing module Get to know theoretical principles of sales and marketing and is oriented to the 4P concept (product range policy, terms and conditions policy, sales policy, promotional policy) Learn more about strategic marketing planning and brand and communication management

Bachelor - Principles of Operations and Logistics Management

Lecturer	Prof. Dr. Alexander Kumpf Prof. Dr. Chung-Yean Chiang
Type of course	Lecture / Exam
ECTS credits	5
Semester	Winter Semester
Module Number	IBB303
Admission Requirements	B2 Level in English
Format	On Campus
Objectives	Throughout the course, students: Obtain a conceptual overview of fundamental industrial problems Present and understand examples of decisions in specific production situations Acquire a holistic understanding of materials management as efficiency-driven, customer-oriented, holistic and integrated with the other management functions Be capable of preparing, executing and checking decisions made related to materials and production management in the industrial operation

Bachelor - Principles of Finance and Investments

Principles of Finance and Investments

Lecturer	Prof. Dr. Marcus Fischer
Type of course	Lecture / Exam
ECTS credits	5
Semester	Winter Semester
Module Number	IBB304
Admission Requirements	B2 Level in English
Format	On Campus
Objectives	Throughout the course, students: Learn about the role of financial management in a company Get to know relevant calculation procedures and an overview of the usual types of financing Have a sound understanding of the financing and investment industry Understand, interpret and apply cash flows and capital flows of operational procedures and financing requirements in pracitce Understand the components of the financial and investment industry and their connection to other company processes and services Differentiate between the classical and alternative types of financing, gain knowledge of investment procedures Gain instrumental competence in calculation of investment alternatives and decision making

Bachelor - Management Accounting and Control

Management Account and Control

Lecturer	Prof. Dr. Patrick Dieses
Type of course	Lecture / Exam
ECTS credits	5
Semester	Winter Semester
Module Number	IBB331/332/333/433
Admission Requirements	B2 Level in English
Format	On Campus
Objectives	By the end of this course stundents are able to: Explain the controlling/management accounting conceptions Explain how management accounting plays important roles in their decision-making Define and explain cost accounting and measurement terminologies and methods as well as cost management systems Apply management accounting ideas and practices in making decisions in businesses Understand the impact of tranfer pricing Use the ideas and practices of budgeting in a business decision-making context.

Master - International Economics

International Economics

Lecturer	Prof. Dr. Weisensee
Type of course	Lecture / Exam
ECTS credits	5
Semester	Winter Semester
Module Number
Admission Requirements	C1 Level in English
Format	On Campus
Objectives	By the end of this course stundents are able to:

Master - Data Driven Marketing in International Environments

Data Driven Marketing in International Environments

Lecturer	Prof. Dr. Martina Mitterhofer
Type of course	Lecture / Exam
ECTS credits	5
Semester	Winter Semester
Module Number
Admission Requirements	C1 Level in English
Format	On Campus
Objectives	By the end of this course stundents are able to: