Michael Nowak

After successful completion of this course, students are able to:

• Know available technical tools within digital marketing
• Transfer and adaptation of classical marketing models towards the digital world – on a strategic an operative level
• Understand differences and similarities between the digital and the classic world
• Work on a project and learn how to use e-marketing tools

• Overview of Business Development activities
• Evaluation of Business Development tools
• Case studies and successful show cases
• Insights for venture captial investor requirements
• China business culture habits
• China market entrance requirements

Abilities/Transfer:

• Preparaton for Business Development working experience
• Ability to compile a technology driven business plan
• Learning from best practice entrepreneurs
• First contacts to Chinese business partners
• Individual coaching of business soft skills

By the end of this course stundents are able to:

• Explain the controlling/management accounting conceptions
• Explain how management accounting plays important roles in their decision-making
• Define and explain cost accounting and measurement terminologies and methods as well as cost management systems
• Apply management accounting ideas and practices in making decisions in businesses
• Understand the impact of tranfer pricing
• Use the ideas and practices of budgeting in a business decision-making context.

Prof. Dr. Bernd Mühlfriedel

Throughout the course, students:

• Understand the importance of private wealth management particularly for financial stability during retirement
• Explain the various asset classes available for private investors
• Apply their gained knowledge to practical investment situations
• Understand the opportunities and challenges posed by the current situation in financial markets and the economic and political environment in general

After attending this course, students should be able to answer a specific scientific / research questions within a paper in English
language properly, using relevant methods and ways of scientific writing. In addition, the students gained an overview of digital business models.

Knowledge and understanding:
Students know and understand the fundamentals of science and
research and how they are applied to scientific papers. They learn correct citation and formatting of a scientific paper. In addition, the students understand the differences of conventional and digital business models and the mechanisms driving digital companies such as Google, Amazon and Facebook etc.

Abilities (Transfer):
After passing the course, students have proven within a study paper to write a scientific paper and properly answer relevant research questions. In addition, they are competent, to analyze or develop a business model canvas for a digital company or start-up.

Prof. Dr. Burkhard Jaeger

• a fundamental understanding of geographic success factors in world development policies
• focal points as the impact of density, distance and division of economic development
• the dynamic and dependencies of geographic factors in order to evaluate different policy approaches for economic development
• to use the toolset of scientific writing.

Jaeger, Burkhard (Prof. Dr.)

• a fundamental understanding of geographic success factors in world development policies
• focal points as the impact of density, distance and division of economic development
• the dynamic and dependencies of geographic factors in order to evaluate different policy approaches for economic development
• to use the toolset of scientific writing.

Prof. Dr. Martina Mitterhofer

Dr. Dennis Badeen

• Evaluate critically the application of theories of ethics in business contenct,
• Identify the key features of a representative range of theories of ethics,
• Evaluate different theoretical models of stakeholder management,
• Draw out implications of the relevance of stakeholder theory of ethics and corporate social responsibility,
• Evaluate how ethics and resposibility in business are affected by organiyational structures and cultures,
• Evaluate the impact of globalisation on companies behaviour and the limits of legal control,
• Evaluate the different ways in which companies have responded to unethical, even illegal issues,
• Get an overview on the drivers and practice of social and environmental reporting including the principles that underpin good reporting.

Prof. Dr. Bernd Muehlfriedel

• Demonstrate a deep understanding about the importance of the international dimension for corporate financial management
• Apply their knowledge of cultural aspects to international business settings

• Construct financial plans as the basis for investment appraisal
• Solve investment problem sets in an international company set-up by using suitable investment appraisal techniques
• Solve financing problems of international companies by analysing and evaluating appropriate sets of financing sources
• Apply their understanding of risk factors of a company in an international environment to specific problem situations
• Appraise the value of an international company by using several valuation techniques
• Relate underlying trends in digitalization and globalization to international financial management problem sets
• Evaluate investment and financing case study problems involving quantitative and qualitative tasks.

Prof. Dr. Michael Weisensee

• Understand the role and the dynamic of the most important economic areas
• Explain the different purposes of financial vs. management accounting
• Distinguish the main features of accounting according to the International Financial Reporting Standards (IFRS)
• Examine management control issues, recommend solutions and communicate them effectively
• Compose a process of corporate planning
• Assess transfer pricing methodologies and design transfer price systems for optimizing a company’s tax burden
• Systematically evaluate a company’s conditions for choosing appropriate performance measurements methods

Prof. Dr. Erika Zuperkiene

Prof. Dr. Daiva Labernauskaite

• Understand the role and the dynamic of the most important economic areas
• Know the economic fundamentals regarding figures and numbers
• Analyze the business impact for strategy by the use of specific business sectors
• Understand the threats of trade conflicts in accordance with deglobalisation
• Apply the principles of corporate strategy development
• Design a first strategic outline in accordance with the relevant components.

Prof. Dr. Alexander Kumpf

Prof. Dr. Thomas Peisl

• Analyse the reasons for globalisation and reflect the challenges companies have to face
• Analyse and asses the geography, environmental impact, political system legal system, society, economy, technological development of a country and examine the coherences
• Create a global operations strategy, select the market entry strategy and the foreign operation mode for different case studies
• Simplify the complexity caused by the dependencies of a global engagement of multinational and global companies
• Demonstrate the ability of decision-making with concurrent targets, uncertain factors, and interdependencies
• Persuade the stakeholders of created global strategy and defined activities

Prof. Dr. Martin Prasch

M. Eng. Martina Königbauer

• Understand the wider context of project work as part of companies’ strategic transformation process
• Apply the phases, steps, tasks and tools of successful traditional project management
• Explain and compare how agile project management differs from traditional project management and when to recommend which approach
• Interpret and assess intercultural aspects of project work
• Design and create programme and project management charters for hybrid project management tasks
• Successfully communicate in and organize international projects.